Over 30 years of great food, great teams and great results
I'm Matt Ash, a chef and culinary consultant with more than 30 years' experience across luxury hotels, offshore operations, central production kitchens, multi-site restaurants and private events.
Throughout my career, I've built teams, developed food concepts, improved operations, managed costs and created food programmes that deliver consistently at scale.
Through MattAsh Culinary, I bring that experience directly to businesses and private clients — helping them improve food quality, control costs, strengthen their teams and build operations that work.
My approach is practical, hands-on and commercially focused. I believe the best results come from understanding how a business really operates, working alongside the people who make it happen and putting improvements into practice.
Great Food • Great Teams • Great Results
“Food is more than a product — it’s people, passion and performance”
M.Ash
My story
My career started in patisserie at The Savoy in London, then took me to Cambridge Beaches in Bermuda. From there, I moved offshore as Oil & Gas Sector Executive Chef for Compass Group UK, overseeing 52 offshore units.
I then transferred to the UAE as Sector Executive Chef for the Oil & Gas Sector, leading the culinary operation on Das Island, feeding up to 10,000 people. I've cooked for UEFA finals and The Open, catered major international events and led teams of more than 100 chefs.
In Dubai, as Managing Director of Fait Maison, I grew event contracts by 60%, delivering high-profile events for clients including Burj Khalifa, Expo 2020 Dubai and the Louvre Abu Dhabi.
Back in the UK, as Head of Food for Bistrot Pierre's 20 sites, I reduced food costs by 14% and delivered around £200,000 in savings by restructuring the central production kitchen. I also founded culinary academies, creating training and career pathways for chefs.
Today, through MattAsh Culinary, I bring that experience to businesses and private clients alike, from large-scale food operations to intimate celebrations.
Along the way, I've learned that great food only happens with great teams and solid systems behind it. That's what I bring to every client today.
Testimonials
“Working with Chef Matt during our time at Fait Maison and Theo’s was an absolute masterclass in culinary leadership and business vision. As Managing Director, Chef Matt didn’t just manage operations; he fundamentally transformed the business. Under his leadership, we achieved explosive business growth, scaled our high-end event operations, and successfully launched premium meal plans. He is a natural leader who leads by example, empowers his team, and cultivates an environment where everyone can thrive. I cannot recommend him highly enough.”
Haris Mumtaz, Head of Growth & Partnerships, JV Private Office Of Shaikh Tahnoon