Start-up & Brand Support
A strong launch starts with a clear food vision. I help new and growing businesses turn an idea into a menu, a brand and an operation that works from day one.
The challenge
New concepts often open with a great idea but an untested menu, unclear costs and no way to learn quickly from customers. Fixing that after launch is far more expensive.
What I do
Concept creation & idea generation – shaping your idea into a food concept with a clear identity.
Brand positioning & food vision alignment – making sure the food tells the same story as your brand.
Menu review & refresh – a fresh look at what's working, what isn't and what's next.
Supply chain & product review – checking suppliers and products are right for your concept and volumes.
Food & labour cost analysis – realistic costings so the numbers work before you open.
Launch support & feedback loop design – hands-on support at launch and a simple way to act on customer feedback.
Results
16% food-cost reduction while launching the Compass Marketplace concept across Norway, Sweden and Finland
Das Island, UAE: opened new restaurants and a CPU facility for an operation feeding up to 10,000 personnel daily
Who it's for
Independent restaurants, multi-site restaurant groups, ready-to-eat producers and contract catering launching new concepts.
Got a concept you want to bring to life? Let's talk.